The Invisible Brand Check

Find out if your video presence is building trust — or being forgotten

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The Invisible Brand Check

A 2-minute video presence scorecard

Assessing: Your Business

How this works

Tick the boxes that apply to your business. Your score updates automatically.

SECTION 1

First Impression

People decide if they trust your brand in 3-5 seconds.

We have a video above the fold on our website (home page). +10

A real human appears in the first 5 seconds of our main video. +10

Our message is clear without sound (subtitles or visuals do the work). +5

Our video looks intentional (lighting, framing, audio) - not DIY or stock-ish. +5

Section 1 Total 0 / 30

SECTION 2

Trust Signals

People buy from people they trust.

A founder or team member appears on camera. +10

We show real environments (office, workspace, on location with clients). +10

Our tone of voice in video matches our brand personality. +5

Viewers would say we look like experts in our field. +5

Section 2 Total 0 / 30

SECTION 3

Visibility & Social Proof

If they can't find you, they can't choose you.

We have a video pinned or featured on our main social profiles. +10

We post short-form video content consistently (at least 2x per month). +10

We reuse video across website, social media, and Google Business Profile. +10

We show real moments with real clients (testimonials, BTS, case studies). +10

Section 3 Total 0 / 40

Your Score

Total Score

0/100

Your Rating

INVISIBLE

Your video presence is almost non-existent. People can't remember you because there's nothing to remember.

Section 1 - First Impression 0 / 30

Section 2 - Trust Signals 0 / 30

Section 3 - Visibility & Social Proof 0 / 40

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